MUMBAI: Sahara India's long awaited Sahara Samay NCR, the network's news channel catering specifically to Delhi and NCR, has launched.

Headed by Prabudh Raj, Sahara Samay NCR aims to be a youthful and vibrant channel targeting students and women, besides the hardcore news buffs, according to a statement issued yesterday.

The channel's programming menu covers the entire spectrum of news with specific focus on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings.

Sahara Samay NCR Channel is the fifth regional news channel from Sahara India stable. The other channels are Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch.

According to Sahara head - media operations Sudhir Kumar, "This is great news for our viewers who can now see the best of what is going around in Delhi and NCR region. It is all about developing more exciting content to meet the need of our diverse customer base and enhance their choices and values. We are please to be one of the first to announce to the launch of a unique channel for Delhi and NCR region."