MUMBAI: With a growth of 0.72 per cent as compared to last week (3), the infotainment genre marked the highest opportunity to see (OTS) among all categories in week 4 of Chrome Data Analytics & Media. 

In the infotainment genre, NGC gained the highest OTS with 92.4 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the Sports genre with the growth of 0.71 per cent in All India 1 Lakh+ market. DD Sports was the most benefitted channel in this category with 92.2 per cent.

The third position in the gainers was garnered by the English news genre in six metros market with 0.43 per cent OTS. Loksabha TV gained the highest OTS with 98.4 per cent.

The Hindi GEC genre was at the fourth position in the list with 0.13 per cent growth and DD National catered to 99.4 per cent OTS in HSM excluding the less than 1L-market.

The fifth position in gainers list was bagged by the kids genre with a growth of 0.13 per cent. In this category, Nickelodeon topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.