MUMBAI: STAR Network welcomes new members to their Parivaar- the all new 2010 Intel ? CoreTM Processor Family! Owing to a strategic tie up, STAR Network will promote Intel‘s ? new Parivaar of processors through a number of innovative brand integrations.

It is a well known fact that the iconic characters created by the Star Network are popularly known to be a part of the STAR Parivaar (Family). These characters have grown to become popular household figures. In recognition of this fact, Intel? South Asia decided it was most apt to launch their latest, high technology ‘Parivaar‘ of computer processing chips with the members of the biggest and most popular family in Indian television today - the Star Parivaar - and thus welcome the arrival of the all New Core? Family.

By virtue of the association, Intel‘s newest processors will be promoted with the help of elements such as L-bands, Aston Bands and transition bumpers. Besides, the network has created special vignettes for the brand with the popular characters of STAR Plus which will run several times across STAR Plus, STAR One, STAR Gold, STAR News and STAR Utsav. Star Plus has also carefully crafted in-show integrations where popular characters will plug into their dialogues ‘Tez hi Nahi, Smart Bhi‘ which is the promise of Intel(R) Core? Processor Family.

Commenting on the association with Intel, Kevin Vaz, President Sales, Star India says, "STAR stands for innovation and creativity in everything related to the broadcast business - be it programming, marketing or advertising. We give our clients full opportunity for branding. We continue to be innovators and partners for our advertisers and have done some deals in the past which have been the talk of the town. Our aim is to make the STAR Network THE platform for all our clients‘ promotional activities."

Prakash Bagri, Director, Marketing, Intel South Asia adds "Star Network is popularly known as "Parivaar" (Family). The actors from the Star Parivaar have created waves in every household and directly connect with the audiences watching them. We saw an intrinsic fit of the recent launch of our all New 2010 Core Processor Family which consists of smarter and faster processors being celebrated by Star Parivaar. We are very happy with our association with Star Network to create excitement around our Intel Core Processor Family in a contextual manner. This media innovation is a first for any technology brand in India and we are very excited to see how the association will help drive brand appeal for our products."

The All New 2010 Intel? Core? Processor Family is the next generation of Intel? Processors which were launched earlier this year in India. The Core Processor Family is the industry‘s smartest and most advanced technology available in a variety of price points.

A fully integrated multi-media advertising campaign heralded the launch of this family of processors. Five channels from the STAR network- Star Plus, Star Gold, Star One, Star News and Star Utsav - have been playing host to this exciting, promising and new family. The teaser campaign has been on since 28th April. The reveal campaign kicked off today, 3rd May and the sustenance campaign will go on air till end of May. Soon, several innovations across television, print and online will communicate the value proposition of these new processors to the Indian consumers.

MUMBAI: Lalit Modi finally breaks his silence and speaks exclusively to TIMES NOW after being suspended as IPL chief. Catch his interview all day and on the weekend only on TIMES NOW.

Q1. Allegations against you by the BCCI and the ECB that you have been upto something that is not good for Indian cricket and world cricket ?

A. Well, the truth will come out, we will all know what the truth

is. In these matters i rather not talk and rather let the truth come out and we will know who had batted for Indian cricket and from when.

Its not something new, you know i am the one whose battled for INDIAN cricket and for a long-long time and that is all in public domain.

Nobody knows that better than the media themselves.

Q2. Obviously we know about ICL, when ICL was there you probably played a very crucial role. you went up to the ICC to sort of regulate and get the screws right in place. Whats the latest? did the meeting happen with the ECB officials or they are just speculations?

A. what is in the show got notice, its not speculations, its fiction.

Anyway, thats a matter of detail. We will get into that.

Q3. Your reaction, are you probably looking into becoming a part of the petition Mr.A.c muthaiya has filed or anything like that?

A. Mr muthaiya (his petition) is a matter of sub-judice now,i have just asked for the files just want to look into it and see what it is all abouti know it is a little bit more than what meets the eye, but it is sub-judice and will take it one day at a time.

Q4. and what about there were also reports of Arabic cricket league coming up and there were some meetings that is something you have stopped the american premier league there were talks about. so can u give us some inside into exactly what has has happened with the ecb story coming out?

A. i think on the ecb, i dont want to comment about because the matter has been already ,many emails have been leaked out in the last

24 hours and before even i got the notice on this regard. but coming back to unauthorized cricket i have been advocate of unauthorised cricket from day one, I have championed the cause of unauthorised cricket on behalf of BCCI and at the ICC for a long period of time and everybody knows that i was actually involved in putting this whole programme together. Many people had tried, but we have gone, why they shouldn‘t do it and shown why it is good for the establishment, I have been the custodian of trying to protect the interests of Indian cricket board and i will continue to do that. Nobody should try and take that on. People are trying to malign, put words(into my mouth), trying to peg something on me, across countires, but these are small issues. People who are doing this, dont know what they are doing.

Q. There is a denial now from the nine English counties, saying it was an informal meet in delhi before the delhi ipl games...

A. These are type of things that you cant hide. the truth will always prevail. If somebody jumps the gun and does something, well..i cant do anything about that.

Q. When do we see you replying to the first BCCI notice?

A. On Monday i will have the first reply out.

MUMBAI: Rohit Bal, one of India‘s foremost fashion designers, unveiled his latest Outlander Signature Collection, at The Grand, today. Inspired by the new Mitsubishi Outlander 2010, the line embodied power, grace and elegance, all of which are qualities that define the Outlander 2010.

One of the most-awaited SUVs in the Indian market, the Outlander 2010 is a true blend of technology and luxury. Initially launched in the Indian market in 2008, the Outlander 2010 has been enhanced with a host of aesthetic features, in keeping with the evolving lifestyle aspirations of the customers. Rohit Bal‘s new collection reflects the style, power, magnetism and charisma that are personified by the stylish SUV. The collection included trendy and stylish evening wear in bold hues of white, black, red, which added an element of drama to the clothes. The fabrics that have been used for the garments reflect the stylish interiors of the vehicle. All the garments have been crafted from fabrics available in India and reflect some of the exciting colors that the Outlander 2010 will be available in.

Speaking at the launch of the collection, India‘s master of fabric and fantasy, Rohit Bal said, "It gives me great pleasure to launch my new collection, inspired by the Outlander 2010. People usually look for a combination of various elements in their clothes - style, elegance, boldness, drama and even a touch of mystery - which is what I have captured through this collection. There is a lot of drama in the line, which adds to its glamour, and is reminiscent of what one sees in iconic movies like Grease, The Fast And The Furious and Wanted. I believe that the Outlander 2010 is a "mean" machine, that it embodies ‘"steal on wheels" and this is what is reflected in the garments."

Further speaking at the launch of the collection, Mr. Pritam Saikia, Head - Marketing, HM-Mitsubishi Motors, said, "The Outlander‘s brilliant styling and flawless performance come from cutting edge engineering and design. Each feature in the Outlander has been crafted with utmost care, keeping the customer‘s preference in mind. This Stylish Utility Vehicle (SUV) is fully loaded with a state-of-the-art music system, four wheel drive, ample space, luxurious leather interiors and looks to drool over, and moreover, is priced extremely competitively. With a charm that is rugged, yet attractive, contemporary and stylish, the Outlander 2010 offers luxury and finesse, which make it an obvious choice for car buyers in India. We‘re extremely happy to unveil this niche product with the launch of Rohit Bal‘s Outlander Signature Collection."

The Outlander 2010 is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.
 

MUMBAI: - With viewership ratings between itself and competition increasing exponentially each month, TIMES NOW India‘s number 1 English news channel has further sharpened its position as the undisputed leader. The channel continues to consolidate its lead over competitors by mammoth proportions.

As per TAM ratings CS M 25+ AB, 1 mn+ markets (week 18), TIMES NOW leads with 37% market share which is equal to the shares of NDTV 24X7 and CNN IBN combined i.e. 15% and 22% respectively.

The English news genre which used to be a closely competed and cluttered one between 2006 and 2007 has slowly and steadily since 2008 turned in favour of TIMES NOW, with the channel cementing its position as the absolute number 1 and sharply widening the gap between itself and its now distant competitors (NDTV 24X7 & CNN IBN). TIMES NOW which led the English news genre for 49 weeks in 2009, continues to maintain its number 1 position, leading for 17 weeks out of 18 in 2010

TIMES NOW consolidated its position as the viewers preferred choice across all time bands including the significant and most critical prime time slot (8pm - 11pm), where it radically leads the genre with a mammoth 40% market share leaving NDTV 24X7 and CNN IBN lurching at 19% and 21% respectively. In fact, TIMES NOW enjoys the biggest lead in the news genre, not just in English, but also in Hindi (and in other regional language channels), where the gap between # 1 and 2 or 3 is not so significant.

MUMBAI: Embarking on a journey to offer civilians an insight into the life of the Indian Armed Forces, UTV Bindass? D3 Commando Force: Dadagiri against Terrorism goes on air beginning this Saturday, 8 May at 7pm.

Lining up some of the most grueling activities for the auditions, watch Ex Armymen Capt. Albert, Capt. Dharamveer & Capt. Kshitij subject participants to tasks such as monkey crawls, vertical ropes and many more in the opening episode of the first-revolutionary-reality show, that addresses terrorism, in its youth lingo! Viewers are sure to have an action packed experience as the flagship episode begins with the happenings of the Delhi audtions.

Amplifying the assessment levels for their Commando ship training, catch participant?s nerves set to be rattled with the Picture Perception Test, the Word Association Tests (WAT), the Thematic Appreciation Test (TAT) and Situation Reaction Tests (SRT).

Will the passionate civilians be able to withstand the escalating stress levels at the auditions?

Bringing forth the survival of the fittest, tune in to D3 Commando Force: Dadagiri against Terrorism this Saturday, May 8th at 7 p.m only on UTV Bindass!
 

MUMBAI: Rocky and Mayur in their Indian road trip adventure this week, find themselves swept away by the dance and music, surrounding a traditional seasonal dish in the spicy sweet city of Surat.

Rocky is over the moon at finding meat in the old city while Mayur has to do with mint leaves and conversation. But the famed Surati Khamman and other Farsaan dishes satiate our intrepid foodies.

Watch ?Highway on my Plate? to know more? this Sunday, May 9, 2010 at 8:00 pm and repeat telecast on Wednesday , May 12 at 9:00 pm only on NDTV Good Times.