MUMBAI: With Champions League T20 2014 knocking on the door, Kings XI Punjab has announced HTC mobiles as its official sponsor. HTC, as part of the association, will occupy the right chest position on the Kings XI Punjab playing jersey.

Talking about the partnership, Kings XI Punjab COO Fraser Castellino said, “We are extremely pleased with this association. HTC Mobiles represent youth and vibrancy and these are also the key attributes of Kings XI Punjab. We are hopeful of having a great season in the upcoming Champions League and are ready to take on the battle field.”

The sixth edition of the Champions League is scheduled to start on 13 September 2014 and end on 4 October 2014.

Confirming the development and wishing Kings XI Punjab good luck for the league, HTC India vice president and country head Faisal Siddiqui said, “We are happy to have partnered with Kings XI Punjab, a team known for its positive attitude and enthusiasm. Cricket is a widely followed game in India and youth has great interest in the sport. Therefore, we are hopeful and quite positive that with this association we will be able to further strengthen connect with the existing audience and expand our customer base too.  We would like to wish Kings XI Punjab all the best for the upcoming season and are sure that they will perform exceedingly well.”

With clients like Kings XI Punjab and Kolkata Knight Riders, Creatigies Communications is a media, innovations and sports management agency and has been instrumental in establishing this partnership.

Excited to bring the Kings XI Punjab and HTC together, Creatigies Communications founder & MD Navroze D Dhondy said, “We were right to believe that this would be a great partnership keeping in mind the similar vibes and energies both the brands have. HTC is synonymous with ‘smart-phones’ and KXIP with ‘smart-cricket’, both providing value and entertainment to the users. We are sure that this association will prove to be mutually beneficial and a long term one.”