MUMBAI: Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

As unveiled by Lenskart, Bam will be part of multiple campaigns and will also be producing exclusive content for them. He also recently launched the new store for Lenskart in Ambience Mall, Gurugram.

Commenting on why Bhuvan as brand ambassador for Lenskart, Lenskart.com founder and CEO Peyush Bansal opined, “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”

Taking on the new role as ambassador Bam expressed, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines, I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”

Part of the Lenskart app’s interface is a special section called #BBkeFrames that consists of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds, and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.